A Truthful Mechanism for Offline Ad Slot Scheduling
A Truthful Mechanism for Offline Ad Slot Scheduling
“Open” means that it is accessible to the public, meaning that any advertiser and publisher can participate in the “competition” for ad
We define the Offline Ad Slot Scheduling problem as fol- lows We have n > 1 bidders interested in clicks Each bidder i has a budget Bi and a maximum cost A DFP ad slot refers to a space on a publisher's website that is designated for displaying ads served through DoubleClick for Publishers (now
cosmic slot casino review Here, those tags are used to request and display advertisers' creatives within the inventory slot on the web page They are also applied to The definition of ad network Advertising networks aggregate ad inventory from sources on the supply-side of an ad exchange and match them with sources on the